The ClickBank Tracking Challenge
ClickBank is one of the world's largest affiliate networks for digital products. However, because you do not own the checkout pages on ClickBank, you cannot easily place your Facebook Pixel code there to capture purchases.
Even if you place your Pixel in the ClickBank vendor settings, browser-based cookie blocks (ATT, Safari ITP) will block a significant portion of your conversion events.
By routing ClickBank Instant Notification Service (INS) or postbacks through PostbackFlow, you send conversion events directly to Meta's servers.
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Step 1: Create a ClickBank Campaign in PostbackFlow
First, create a campaign tracking link that captures ClickBank sub-ids.
1. Go to the Tracking Links page in your PostbackFlow console.
2. Click + New Campaign and select ClickBank from the Affiliate Network list.
3. PostbackFlow will automatically map ClickBank's tracking parameter:
* Click ID Param: tid (ClickBank uses tid to store transaction sub-IDs).
4. Save the campaign and copy your unique Campaign Postback URL:
https://postbackflow.com/postback/YOUR_TOKEN
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Step 2: Configure your Facebook Pixel CAPI
Ensure your Meta Conversions API is configured and marked as active on your Ad Platforms page inside PostbackFlow (requires Pixel ID and Access Token).
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Step 3: Configure Postback in ClickBank
1. Log in to your ClickBank Account.
2. Go to Vendor Settings -> My Site.
3. Scroll down to the Advanced Tools section and click Edit.
4. In the Instant Notification URL field, paste your Campaign Postback URL:
https://postbackflow.com/postback/YOUR_TOKEN?click_id={tid}&payout={payout}¤cy=USD&event_type=purchase
5. Select the version and click Test IPN to verify connectivity.
6. Click Save Changes.
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Step 4: Verify in Meta Events Manager
Once a customer purchases a product through your hop link:
1. ClickBank will send a notification payload containing the tid (which maps to your click_id).
2. PostbackFlow receives this event, matches the click session, and forwards a Purchase event to Meta CAPI in real-time.
3. You will see these events mapped as "Server" purchases inside your Meta Events Manager under the respective Pixel ID.